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Media Pop-Ups Look for New Edge in Lean Times
Pop-ups have gained favor as a way of getting value out of vacant real estate while bringing an element of immediacy and surprise to the shopping experience. The concept lends itself to various types...
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Storefront, a Pop-up Matchmaker, Expands to New York
As the retailers of all sizes get smitten with the pop-up store bug, the real estate business, with its multi-year leases, is struggling to keep up. Enter Storefront, an online matchmaker for pop-up...
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'Nude' Baristas Take Over a Coffee Shop for Nestlé's New Creamer Campaign
For Nestlé's Coffee-Mate Natural Bliss all-digital campaign that launches today, the brand's marketers wanted to do something with a little shock value. So they took over an Irving Farm Coffee...
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U by Kotex Created a Pop-Up Shop Dedicated to Making Periods a Little More...
U by Kotex has created a brick-and-mortar shop dedicated to things that might make women's periods suck a little bit less—at least for one weekend. The Period Shop, which launched today and will be...
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